We Help You Turn Moments into Masterpieces

Celebrating Stories, Preserving Moments

Profile Australia began with a simple idea: to help people celebrate their stories, style their homes, and preserve life’s most meaningful moments. That guiding belief still drives everything we do today - from the frames we craft to the gifts we curate.

A Family Business, Built on Australian Values

We’re a proudly Australian-owned, family business based in the northern suburbs of Sydney. From humble beginnings in 1977, we’ve grown into one of the country’s most trusted names in photo frames and memory-keeping - without ever losing sight of what matters most.

Our Customers Say It Best: Australian Made Matters

When customers talk about us, one phrase comes up time and time again: Australian Made. We live and breathe that ethos through our materials, our manufacturing, and the heart we put into every frame. You can read what our customers are saying here in our reviews.

Custom Frame Quality – Made Better

This is where it all began. Our Australian-made timber picture frames have been handcrafted in Sydney since 1977, using sustainably sourced solid timber and premium-grade materials. Each frame is built to last, designed to suit standard print sizes, and finished with real glass and professional fittings.

Whether it’s a gallery wall or a single treasured photo, our frames are made with the care and attention your memories deserve. Our original Signature Veneer Collection still remains a customer favourite to this day.

Designed by Us – Photo Albums for Life’s Milestones

We also design our own range of archival-quality photo albums, perfect for weddings, babies, travel memories, or milestone gifts. These albums are designed in-house and manufactured with care, combining timeless style and modern function to help preserve your most important chapters.

Tell Your Story – In Every Style

From contemporary metal photo frames to locally printed wall art, we offer a range of products that help you express your style and tell your story. Whether you're decorating, gifting, or remembering, you'll find designs that are beautiful, practical, and meaningful.

Beautiful Living, Thoughtful Gifting

We proudly offer a curated collection of luxury body care products from Europe’s most respected family-run brands. Featuring The English Soap Company and Rudy Profumi, our giftable collection includes soap bars, hand creams, and shower gels, all cruelty-free and beautifully packaged.

Sustainability at Our Core

Sustainability is not just a feature - it’s part of our responsibility. All of our timber frames are made using responsibly sourced wood from trusted plantations. By manufacturing locally, we reduce transport emissions, minimise waste, and ensure every piece meets our high standards.

More Than a Store – We’re Part of Your Story

From mat boards and accessories to framed wall art and sentimental gifts, everything we offer is designed to help you protect, present, and relive the moments that matter most.

We're honoured to play a small part in your story - and we thank you for letting us frame it.

Collect Moments, Relive Memories.

Handcrafted in Australia with ❤️. Guaranteed for life.